By Renzo Salvador
on Fri Jan 05 2018
Today it is difficult to find business owners that are not aware of the effectiveness of the Search Engine Optimisation (SEO). It has become as the most widely used in the Online Marketing Strategy in the latest years. SEO is the most effective and sustainable way of doing Internet Marketing for Small Business.
Of course, there are more than 5 key benefits of SEO, however, we will be outlining 5 just to show you how beneficial will be applying SEO to your Company Website.
The top positions on the Search Engine Result Page (SERP) receive more than 60% of the clicks and impressions. So ranking in those positions can increase dramatically your website visits and also increase the probability of landing a new potential client.
It is important to mention that there are around 200 factors that Google takes in account when listing a Website on the first positions (being: user experience, mobile-friendly two of them), therefore, your website will need to be optimised internally and externally to be semantically relevant to appear on the top results.
SEO can provide trackable results on your Investment. One of the beauties of SEO is that you can get reports of any aspect of an SEO campaign from traffic to conversions or sells if we are dealing with an e-commerce Website. We can set goals and track them weekly, monthly or quarterly depending on your niche and the keywords you are trying to rank for and track their conversion rate.
People usually “trust” on Google’s results. They unconsciously understand that the first positions belong to trusted brands or companies and the all “other” results will come after them. SEO is a great way to do Branding for your Company, Service or Product, it will give the credibility your business needs.
Unlike the PPC (Pay per Click) model, applying the right SEO techniques to your website the result will be permanent and very difficult to beat by your competitors. PPC will work just as long as you are paying, Organic SEO will work on permanent bases.
Applying Organic SEO to your Website will be way cheaper than PPC (Adwords or other PPC Programs) With an upfront investment and some time your Website will rank for the keywords your customers are looking for in a natural way, saving you money in the long term and setting your company apart from those, sometimes annoying Ads we see everywhere.Back to all Articles